48 Hours with Apple Pay
I agree: In this case I am a Late Follower, but due to some serious tasks I couldn’t play around with gadgets and finance tech innovations I was used to before the last couple of months.
But because I’m longer in the Mobile Banking and Payment space than many of us here I would like to share my first 48h Apple (Watch) Pay experiences:
- Apple Pay is here to stay and to win. Within the last 48 hours I could pay everything and everywhere with my Apple Pay ING combination, often at places, where the people even didn’t know, that they could handle and accept Apple Pay.
- For nearly 20 years I’m talking about and trying out Mobile Payment, Apple Pay with its watch is the first true one, I can now feel, what we meant years and years ago.
- Sadly, but true: For all Apple Ecosystems customers and users I believe there’s no much room for The Second, Apple will very likely get ’em all.
- But I also believe Apple doesn’t (completely) hijack the Customer Experience and Interface. In my case ING and VISA are still very visible to me (see image below – I and my watch in the bathtub 🙂 ) and I still feel I’m paying with my bank account; the superb ING Mobile App is still the necessary counterpart for my watch. This is and stays – from my perspective – the chance for all banks!
Apple will lead them into their app (I was wrong with earlier assumptions).
What if I once could also protect and insure via a Double Click, maybe also integrated into my Banking App and Apple Watch?
Seamlessly – Could be Customer Experience at its best.
I’m lazy I would give it a try.