Why Facebook helped the People to finally differentiate between Digital Noise and Trust
Usually people learn from their mistakes. Due to the nature of our brain failures create new neural networks. Successes run through already existing ones.
Facebook’s problems, the shit storm of the last days, weeks and months suddenly makes something transparent, what has been here for years, but wasn’t really obvious to the standard user and the people in general.
There was no neural network, that could deal with all the negative aspects and risks of uncontrolled and unregulated social networks. It hasn’t been created yet.
Now with all the negative noise around Facebook people are creating new neurones and connections between, which let them think differently and change their behaviour fianlly, I’m sure.
My daughter, 23Y, a digital native ‘created’ and powered by her tech dad, addicted to and depended from her iPhone deleted all her social apps on their phone the last days. Today she even ordered a Nokia 3310.
This will not be the end of Facebook, I assume. But it will be the beginning of a new relationship of the people and governments towards Social Networks and the like. A new new relationship to their own data and to handle these.
And why is this good for Banks?
Banks have been ecosystems of trusts for centuries. Usually people trusted banks more than governments and even families. This was always the main business model of banks. Banks handled data very seriously, even without the regulation they have to deal with today. Then came the Credit Crisis and banks lost a lot of trust.
And since some years people are claiming we need banking, but we don’t need banks. They are saying Facebook and Google and the like can do much better banking than traditional banks. Because these are more customer focused and can play the ‘digital and technical piano’ better than the incumbents.
While this isn’t wrong in general and might apply for some customers it won’t work for all and the most customers. The ‘Amazon or Facebook Bank’ answers the wrong question.
Banking is not (only) about customer centricity or technology or channels or usability, it’s about trust. It’s about how to care for customer data.
And as long as the banks can keep the customer’s trust and transport trust to a digital world, the digital ecosystem of trust. And as long as Facebook and Google can’t create a comparable trust, banks are here to stay, like they did for 300, 100, 50 or 10 years.
That said I believe Facebook did the banks a great pleasure the last days.
Maybe they even saved the banks…